Privacy & cookies

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from gainsborough.co.uk (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you sign up for a newsletter or register as a user of the Site, we collect certain information from you, including your name and email address; we refer to this information as “Registration Information.” When you make a purchase or attempt to make a purchase or request returnable products through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number; we refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Registration Information and Order Information.

How do we use your personal information?

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use Registration Information and Order Information that we collect to communicate with you.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use:

  • Square Eye to manage the Site;
  • WPEngine to host the Site;
  • Stripe to process payments;
  • Mailchimp to manage our mailing list and send newsletters; and
  • Nutshell to host our customer details to track orders, sales, etc.

We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information.

You can also opt out of Google Analytics.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for your information from legal authorities, or to otherwise protect our rights.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

Both WPEngine and Square Eye are based in the EU and the Site is hosted in the EU. However, data that we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA) if our service providers are situated in a country outside the EEA.

You expressly agree to such transfers of data, and if we transfer data outside the EEA in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy. Further information on the steps the relevant service providers have taken to certify and safeguard their activities may be found through these links:

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at privacy@gainsborough.co.uk, or by mail using the details provided below:

Gainsborough, Alexandra Road, Sudbury, Essex CO10 2XH, United Kingdom

25 May 2018