When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Additionally, when you sign up for a newsletter or register as a user of the Site, we collect certain information from you, including your name and email address; we refer to this information as “Registration Information.” When you make a purchase or attempt to make a purchase or request returnable products through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number; we refer to this information as “Order Information.”
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use Registration Information and Order Information that we collect to communicate with you.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use:
We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information.
You can also opt out of Google Analytics.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for your information from legal authorities, or to otherwise protect our rights.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
Both WPEngine and Square Eye are based in the EU and the Site is hosted in the EU. However, data that we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA) if our service providers are situated in a country outside the EEA.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com, or by mail using the details provided below:
Gainsborough, Alexandra Road, Sudbury, Essex CO10 2XH, United Kingdom
25 May 2018